Frozen Green Peas Market | Industry Size, Share, Demand, Manufacturers and Forecast

     According to a new report from Intel Market Research, the global Frozen Green Peas market was valued at USD 18.7 million in 2024 and is projected to reach USD 24 million by 2032, growing at a steady CAGR of 3.5% during the forecast period (2025–2032). This growth is driven by increasing consumer demand for convenient, nutritious, and cost-effective vegetable options that retain their quality through advanced freezing technologies.

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What Are Frozen Green Peas?

Frozen green peas are harvested at peak freshness—young and tender—then flash-frozen within hours to lock in their flavor, vibrant color, and nutritional value. Unlike fresh peas that have a short seasonal availability, frozen peas offer year-round accessibility and superior shelf stability. They serve as a versatile ingredient across global cuisines, featuring prominently in soups, stews, salads, casseroles, and as a standalone side dish.

The freezing process preserves critical nutrients like vitamin K, vitamin C, folate, and plant-based protein, making them a staple for health-conscious consumers. Major producers utilize individual quick freezing (IQF) technology to prevent clumping and maintain individual pea integrity, ensuring consistent quality for both retail and foodservice channels.

Key Market Drivers

1. Rising Demand for Convenience Foods

The frozen food sector has seen unprecedented growth, with green peas benefiting from their "ready-to-cook" advantage. Busy lifestyles, dual-income households, and urbanization have shifted consumer preferences toward time-saving solutions. Frozen peas eliminate the need for shelling or extensive prep, cutting kitchen labor by 70% compared to fresh variants. Retail sales data indicates households now stock frozen peas 3x more frequently than fresh peas in non-harvest months.

2. Nutritional Superiority Over Canned Alternatives

While canned peas dominate certain markets, frozen varieties retain 30-50% more vitamins due to the absence of high-heat sterilization. Studies show frozen peas maintain 90% of their original vitamin C content for up to 12 months, whereas canned peas lose over half during processing. This positions frozen peas as the preferred choice for pediatric nutrition, elderly diets, and plant-based meal preparations.

3. Expansion in Plant-Based and Flexitarian Diets

With 42% of global consumers actively reducing meat consumption (2023 survey data), green peas have emerged as a critical plant protein source. Each 100g serving provides 5.4g protein—comparable to quinoa—with the added benefit of being gluten-free. Food manufacturers are increasingly using pea protein isolates in meat analogs, snack bars, and dairy alternatives, creating secondary demand for frozen peas as a raw material.

Market Challenges

Despite strong growth prospects, the industry faces notable hurdles:

• Cold Chain Infrastructure Gaps: Maintaining the -18°C (-0.4°F) required for optimal preservation remains challenging in tropical regions and emerging markets. Temperature fluctuations during transport can degrade texture and flavor, leading to consumer dissatisfaction.

• Perception Barriers: 37% of consumers in developing economies still associate frozen vegetables with inferior quality, preferring locally sourced fresh produce when seasonally available. Educational marketing campaigns are crucial to shift this mindset.

• Logistical Costs: Energy-intensive freezer storage and specialized transportation increase operational expenses by 15-20% compared to dry goods, squeezing profit margins for distributors.

Emerging Opportunities

1. Technological Innovations in Freezing

Advanced techniques like cryogenic freezing (using liquid nitrogen) and high-pressure processing (HPP) are extending shelf life while better preserving cellular structure. Trials show these methods reduce ice crystal formation, maintaining a "fresh-like" mouthfeel that appeals to premium markets.

2. Private Label Expansion

Retail giants like Walmart, Tesco, and Carrefour are expanding their private-label frozen pea offerings, which typically deliver 25-30% higher margins than branded products. This trend is particularly strong in Europe, where private labels hold 45% market share in frozen vegetables.

3. Growth in Foodservice Sector

Quick-service restaurants (QSRs) and institutional caterers are increasing frozen pea usage due to portion control consistency and reduced prep waste. The foodservice segment now accounts for 28% of frozen pea sales globally, with strongest growth in school lunch programs and healthcare facilities.

Regional Market Insights

• North America: Leads in per capita consumption (2.3kg annually) driven by established freezer ownership (94% household penetration) and strong retail promotion. The U.S. dominates with 68% regional market share.

• Europe: Strict EU quality standards favor frozen over canned peas, particularly in Germany and the UK where they're staple ingredients in traditional dishes. Eastern Europe shows 7.2% YoY growth—the fastest in the region.

• Asia-Pacific: China's market is expanding at 9.1% CAGR, fueled by western dietary influences and e-commerce frozen food sales. Japan prefers petite peas for bento boxes, creating a premium niche.

• Latin America: Brazil emerges as a key growth market with frozen pea imports increasing 18% annually, though domestic production remains limited.

Market Segmentation

By Type

• Bulk Package (20kg+ for foodservice)
• Retail Package (500g-2kg for consumers)

By Application

• Restaurants
• Supermarkets/Hypermarkets
• Hotels & Catering
• Food Processors

By Distribution

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• E-commerce

Competitive Landscape

The market features both global agri-food conglomerates and regional specialists:

• Asia Foods (Thailand) – Leads Southeast Asian supply
• Hanover Foods (USA) – Major private label supplier
• Chiangmai Frozen Foods – Premier organic frozen pea producer
• Cixi Yongjin Frozen Food – China's export champion

Recent developments include vertical integration strategies, with key players acquiring farmland to secure non-GMO pea supplies amidst rising demand.

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Report Deliverables

• Market size forecasts through 2032
• Pricing trend analysis by region
• Competitive benchmarking
• Supply chain evaluation
• Regulatory impact assessment

About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights across agriculture, food technology, and consumer goods. Our 360-degree research methodology combines:

• Primary interviews with industry stakeholders
• Real-time trade flow monitoring
• Patent analysis
• Policy impact modeling

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